London Eye

Probably the world’s most iconic ride. Built for the millennium and host of London’s biggest annual showcase on New Years Eve, the London Eye has celebration in the fabric of its DNA.

From first dates to ‘I do’, Hollywood royalty to actual royalty, its 32 pods have seen it all. Standing tall on the banks of the River Thames, it’s one of the UK’s most popular attractions. Since 2000, we’ve taken over 85 million people on a journey into London’s skyline.