12 June 2026 •
Southend United and c2c are delighted to announce the continuation of their Platinum Partnership ahead of the 2026/27 season, with the rail operator remaining as the Club’s Front of Shirt Partner for a third consecutive campaign.
After two successful seasons together, the 2026/27 campaign marks a partnership hat-trick for Southend United and c2c, as the rail operator’s distinctive logo once again takes pride of place on the front of the Club’s home, away and third shirts.
Since first joining forces ahead of the 2024/25 campaign, the partnership between Southend United and c2c has gone from strength to strength, delivering significant impact both on and off the pitch across the communities both organisations proudly serve.
Following two memorable seasons together, including two appearances at Wembley Stadium and a series of award-nominated campaigns and community initiatives, c2c remain fully committed to supporting the Club as preparations continue for another exciting season ahead.
Commenting on the continued partnership, Rob Mullen, Chief Customer and Commercial Officer for the railway in Anglia, said:
“c2c is delighted to be completing a hat-trick by extending its Platinum Partnership with Southend United into a third season. We’re proud to continue as an official club partner and can’t wait to see the c2c logo front and centre on the club’s new home, away and third kits once again.
“Through this partnership, we continue to work closely with the club and local partners, both on and off the pitch, helping to bring the community together and inspire the next generation of supporters.
Rob added:
“As part of GBR Anglia, which brings together the leadership of c2c, Greater Anglia and Network Rail Anglia under a single, unified structure, we will be working closely together to ensure all fans travelling to Roots Hall enjoy simple and seamless journeys to support the team.
“We look forward to continuing our journey with Southend United and can’t wait for the new season to kick off.
“Up the Shrimpers!”
Throughout the partnership, Southend United and c2c have collaborated on a number of initiatives aimed at creating opportunities and strengthening community connections across Essex and East London.
Achievements across the partnership to date include:
- Record-breaking replica shirt sales
- Football Business Awards Partnership of the Year nomination
- Over 65 million social media impressions linked to Southend United content featuring c2c branding
- More than £20,000 raised for local mental health charities
- Matchday experiences provided to hundreds of supporters from schools, charities and community groups
- Continued support for projects focused on inclusion, wellbeing and community engagement
Rylee Doe, Commercial & Marketing Manager at Southend United, said:
“To see c2c remain as our Front of Shirt Partner for a third consecutive season is something we’re incredibly proud of.
“From the very beginning, this partnership has been about far more than branding. Together, we’ve created campaigns that reached huge audiences, delivered genuine impact within our community and helped strengthen the connection between the football club and supporters across the region.
“The idea of completing a partnership ‘hat-trick’ together feels incredibly fitting and reflects the strength of the relationship we’ve built over the last two years. We’re hugely grateful to Rob and everyone at c2c for their continued support and can’t wait to continue the journey together throughout the 2026/27 season.”
Everyone at Southend United would like to thank c2c for their continued backing and look forward to building on another exciting chapter together throughout the 2026/27 campaign.
ENDS
Notes to Editors
About Southend United
- Founded in 1906, Southend United Football Club is one of Essex’s most historic sporting institutions and proudly represents the communities of Southend-on-Sea and the wider region.
- The 2026/27 season marks the Club’s 120th anniversary – a landmark campaign celebrating the history, heritage and supporters who have shaped Southend United across generations.
- Based at Roots Hall Stadium, the Club continues to place community, inclusion and supporter engagement at the heart of its identity, alongside ambitions for continued growth both on and off the pitch.
- Southend United works closely with local businesses, charities, schools and community organisations throughout Essex to deliver initiatives that create positive impact beyond football.
- For more information, visit www.southendunited.co.uk or email media@southend-united.co.uk
Anglia’s journey towards Great British Railways
Anglia’s integrated railway brings together the leadership of c2c, Greater Anglia and Network Rail Anglia under a single, unified structure.
This new structure is part of wider plans to create Great British Railways (GBR), bringing track and train closer together to deliver a better, more joined-up railway for customers and communities in Anglia.
The structure is designed to support closer operational coordination across infrastructure, train services and customer delivery.
Existing ticketing and customer arrangements remain unchanged, and customers will continue to see the current company identities as the railway transitions towards GBR.
The Anglia route serves a fast-growing region, connecting commuters, leisure travellers, ports, power stations and more, as well as Stansted and Southend airports.
About c2c
- c2c is the award-winning train operator running services between Fenchurch Street and Shoeburyness, serving 26 stations in East London and South Essex.
- c2c is one of the UK’s most punctual and popular train operators and nearly 37.3 million journeys are made on its services every year.
- The operation of all c2c services transferred into public ownership on Sunday 20 July 2025 and is managed by DFTO (DfT Operator Ltd).
- For more information email mediaenquiries@c2crail.net
About DFTO
- DFTO is the government’s public sector rail owning group. Its purpose is to bring all currently privately-owned train operators into public ownership in advance of the creation of Great British Railways in 2027.
- The group’s current train operating companies are: c2c, Greater Anglia, LNER, Northern, Southeastern, South Western Railway, TransPennine Express and WM Trains (London Northwestern Railway and West Midlands Railway).
- DFTO runs more than 8,500 services each weekday and delivers more than 660 million customer journeys across its networks every year.
Images:
Featured Image: c2c and Southend United FC