c2c Turns Passengers Into Popstars

c2c is encouraging passengers to get on the fast track to stardom with the launch of its 'Search for a Pop Icon' competition, culminating in a grand final at Lakeside Shopping Centre on Saturday 10th August. The final will feature eight lucky contestants in three age categories who will join Essex FM DJ Mikey Porter, and a panel of special judges, live on air in a battle to win the grand prize of a session in a recording studio and a style makeover.

An advertising campaign is currently running on Essex FM to recruit contestants. c2c has added further incentives for local people to travel by train on the day of the event, providing free Lakeside discount vouchers to passengers who produce a valid c2c train ticket at the Lakeside information desk.

The winner of each age category, 11-14, 15-18 and 18 and over, will receive £100 of Lakeside Shopping vouchers. c2c is also giving members of the audience the chance to enter free prize draws throughout the day with the chance to win family fun trips to Adventure Island and the Tower of London.

As well as the excitement and entertainment of seeing friends and family perform live on stage, c2c has invited the sensational girl band 'Untouch', hot off their recent tour with 'Liberty X', along with local boy band 'Heat', and Essex FM favourite Julia West.

David Taylor, Route Director, c2c, said, Our customers have given us their continual and full support over the past twelve months, allowing us to prove that we can deliver the service they deserve. We have no doubt that our passengers are stars in the making and we hope this event will be a fun day out for all members of the family.

As one of the most popular destinations on the c2c route, Lakeside was an obvious choice of location for the final of 'Search for a Pop Icon'. c2c is a young, vibrant brand and this event is designed not only to reflect our image, but to encourage people to leave their cars at home and experience for themselves how convenient, affordable and effortless it is to travel on a c2c train.